Keyword is a main term that defines

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Keyword is a main term that defines the purpose and topic of a content available on the web. It is also a definition of the terms that people search for in search engines. The keyword is essential to classify and understand a text by search engines - such as Google. These tools use keyword analysis to show the best results to satisfy people's searches. That is, it represents the part of the text that the algorithms will understand to position the content on the results pages ( SERPs ). Therefore, it is essential that the keyword is managed intelligently, from the beginning of content production. In Digital Marketing, content construction processes are oriented towards keywords, since they define what customers want to know and what they are looking for.

ADVERTISEMENT 4. How do I know what to write about? To know Loan Phone Number List what to blog about, you must understand what people are searching for on the Internet and align it with what your company intends to discuss, so that both points are aligned. Bottom line: you need to do keyword research. By identifying what is discussed and what is most searched for in a niche, you can get ideas on how to discuss topics and what to address in your productions. In online marketing, you need to know what customers are talking about and in what direction the market will adapt and continue the conversation. Another way to discover topic ideas is to study what competitors have been doing, comparing strategies.



With this tactic you analyze what is being discussed in the market and look for the opportunity to differentiate yourself in some way to beat the competition in the SERPs. 5. What is the importance of social networks for companies? In online marketing, social networks play a crucial role. With these spaces, you can get closer to your customers and better understand their behavior. It is possible to do what is called social listening: listen naturally to what your consumers say in their posts and conversations . Social listening also includes the analysis of what has been said about the brand itself, in this way, the company can adjust its tactics and improve its actions to sell a better image.