Why personalize your B2B marketing

kebavot208@mcum

The goal is to make sure that each person has the impression that you are addressing them, and not your entire prospect base! This type of marketing relies on the use of demographic and behavioral data to create personalized messages. Guess what? Our buyers, even in B2B, are still human! Even more than in, our customers are looking for a trusted partner, an offer or a service to support their daily life. They are therefore very sensitive to our values and our vision.


Using emotions allows us to get closer to our prospects and customers Phone Number Data and to better convey our messages. Without empathy, marketing is hollow… and prospects feel it! Talking only about your products or services does not work anymore. We need to provide our prospects and customers with personalized experiences, across multiple channels.




At Plezi, it’s in our DNA: Plezi means “delight” in Creole, and we try to spread these values throughout all our processes: our communications, our interactions with our clients, our ways of working… We try to maintain our values in each everything we do – and certainly in our communication or the way in which we nurture our leads.