According to Ryte, the formula for

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Calculating the churn rate is : Number of lost customers (in the corresponding period) ÷ number of total customers (in the same period) = Churn Rate Example: For example, your company served a total of 60,000 customers last month. It lost 10,000 of its existing customers in the same period. This means your churn rate is 16 percent, which is generally quite high for a period of one month. The free SEO course from Seocracy Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now.

At the beginning of the free subscription you will receive a daily email to Special Data get you fit in SEO - for 5 days. Over 83,000 subscribers trust us. Click here for the registration form. Important: If your chronic rate was 25 percent in the previous month, your company has obviously improved. That's why it's always important to compare time periods and not treat these values ​​as absolute. Customer evaluation regarding customer centricity You can measure the satisfaction of your customers using various metrics such as NPS or churn rate. Net Promoter Score (NPS) The Net Promoter Score (NPS for short) is one of the most common metrics for measuring customer loyalty.



Renowned companies have long been relying on it, such as Siemens, Porsche and Sony. The NPS basically indicates how likely it is that a customer would recommend the company in question . Respondents can indicate their willingness with a value between 0 and 10 . You evaluate the answers as follows: Promoters: are participants who indicate a value of 9 or 10. They would definitely recommend your company. Detractors: are participants who give a value between 0 and 6.