Search Engine Marketing

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With the above tips you can ensure that your content is read. Are you curious whether there is anything to improve or whether you are missing opportunities in the field of content marketing? Request the free Quick Scan and discover all the opportunities for yourself. Our inbound marketing experts are happy to help you.The title says it all; digital marketing must haves for every B2B entrepreneur. Which digital marketing tools should you use as a B2B entrepreneur to make a difference? In this blog I indicate which tools are indispensable.

In short, SEM is making web pages findable within search engines. Roughly speaking, SEM consists of two parts: SEO and SEA.

SEO stands for Search Engine Optimization. The aim of SEO is to germany phone number web pages so that they score well in the search engines.
SEA stands for Search Engine Advertising. SEA is advertising on search terms with text, image or video advertisements within the paid results in the search engines.
70% of the purchasing decision process starts online. Also in the B2B market! To be visible during the purchasing decision process, it is important that your website or your advertisements are visible in Google. If you are not currently on the first page, you are not advertising, or your advertisements are not visible, you are probably not reaching potential customers in their purchasing decision process and you are therefore missing out on sales. It is therefore very important that you as a company are findable. Using SEM correctly will help you with this.




7 digital marketing must haves for every B2B entrepreneur SEO SEA

2. Call tracking
Telephone contact is still often required in B2B companies. It is usually not clear how these callers came into contact with your company. Call tracking can support you in actually providing insight into your marketing efforts for this group. With call tracking it is possible to gain insight into how many calls are coming in thanks to your digital marketing efforts. One of the major advantages of call tracking is the fact that telephone contact moments can be made visible as conversions in packages such as AdWords and Analytics.