the use policies and

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The data must be reliable, updated, protected and backed up. The platform must capture data from different sources, automatically. The platform must allow data to be related, but also analyze it independently. The platform must offer flexibility to organize data according to the needs of the company. The platform must have good processing capacity to make data available in real time. The platform must be scalable, to cover more customer data as the company grows.


How to build a customer database A good database is raw material for marketing campaigns and consumer relations. Therefore, it is important to know how to build an efficient customer Email Marketing List  database. Below you will see some tips on how to do it. Include the database in company planning First of all, look at the database as a strategic tool for the company . It is essential for business results. That goes not only for marketing, but also for other areas, such as customer service and sales.





Therefore, the need for a tool, the forms of collection,other definitions of the database must enter into business planning, in the short, medium and long term. Define the objectives of the database Why does your company want to build a database It is essential that the team has a clear definition of its objective, which may be to improve the relationship with customers, sell more in a certain region or improve the brand image, for example.