Google Analytics Interface Update

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The most noticeable difference you will see in GA is the new interface. The GA interface looks very different from UA. In GA, right from the start, in the main dashboard section, you will see more data generated by Google’s “automatic analysis” feature. These analyses are created automatically using new machine learning features by Google. GA triggers them automatically when it detects sudden increases or decreases in your data.


When comparing Google Analytics  to Universal Analytics, all the navigation options in Universal Analytics are now under “Reports” in GA. Under the Reports function, you can see where your Malaysia Phone Numbers 22 Million List users come from, what valuable actions they perform on your site, and much more. Most importantly, in Google Analytics , there are two new navigation options: “Discovery” and “Advertising”





Discovery Report Among all the changes on the platform, the most valuable one for businesses is the new Discovery Reports. With Discovery Reports, you can track your key business metrics in much more detail compared to UA. These reports allow you to perform custom analyses and obtain insights into the performance of your app and/or website.