Just think of how geographically distant people

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The importance of reviews for online salespurchases Let's think about one of the mechanisms of traditional marketing word of mouth . Intuitively we are led to think that this element is predominantly part only of offline purchasing experiences a friend, a colleague or a relative suggests we buy that product and we, trusting our interlocutor, don't think twice. And in the online world? In the world of ecommerce we may not have the opinion of a friend or aunt at hand, but we still rely on the opinions of someone, that is, someone who has already purchased that product and left a review on our site or on a dedicated platform or perhaps a social network. Analyze the interests of our target what are e-tribes? Let's go back to our little e for a moment.

In the digital world, users often aggregate into real communities which, for digital marketing Chile WhatsApp Number List scholars, have the name of tribes e-tribe , precisely united by similar interests, passions and types of purchases , the tribes they can represent a source of wealth when we are able to intercept their needs and desires... or very simply, when we are interested in knowing the trends of the moment. E-tribes are different from the buyers of the past, of the pre-e-commerce world. , of different ages and nationalities, can be brought together via the internet on the basis of a purchase of a product. Ecommerce therefore must take into account previously unthinkable relationships and connections.

Analyzing the behavior of these web users 'anthropologically' allows us to extract significant information from the e-tribes to convert into a competitive advantage. The shopping experience for our customers of yesterday is in fact mixed with the virtual one of our buyers today a customer may prefer us in one area rather than another and so the entire customer experience is pervaded by continuous contamination, or rather, synergies, between the real and the virtual. Between yesterday, today and the future in the large space represented by the small e in ecommerce. In light of these considerations, the questions of how to do e-commerce or how much it costs to make an e-commerce site probably take on another weight now.