Be clearer and more readable for Google In the

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You thus multiply the entry points to your website and increase your traffic and your business opportunities. 6.same way that H1, H2, H3 and other Hn structure your articles, parent, daughter and sister pages structure your website . This hierarchical classification is therefore clearer and more readable for Google, as well as for your visitors. You therefore have more chances of appearing among the first results of search engines How to build a semantic cocoon? Beforehand Before you begin creating your semantic cocoons, you should define your buyer personas .

These typical profiles will allow you to understand your target well in Phone Number Data order to direct you towards the most appropriate cocoons. Once this step has been completed, you must define the queries or keywords on which you want to position yourself. 5 steps to create a semantic cocoon Step 1: Classify your queries into level 1 categories, also called silos; Step 2: Once categorized, subclassify your queries with more specific, level 2 keywords; Step 3: Subclass your queries once again with long-tail, level 3 keywords; Step 4: Create internal links between the parent, daughter and sister pages of your semantic cocoon.




Optimize your pages continuously! cocoon-semantic-example Are semantic cocoons and inbound marketing compatible? If the semantic cocoon is an effective structuring technique to optimize the SEO of a website, it has certain limitations when it comes to Inbound marketing .First of all, because the objective of inbound marketing is to generate leads. The content therefore contains “calls to action” which invite the reader to request an appointment or to download a white paper, for example. Links are thus made to conversion pages, by nature out of cocoon . Then, because the creation of content as part of an Inbound marketing strategy is based on the buyer's journey , in other words: the buyer's journey.