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It is not uncommon for you to drop in the search results because your website has accumulated too many bad backlinks over time. In such a case, websites with a lower domain authority and fewer backlinks rank higher in the search results, because Google finds the link profile of those other websites more attractive. John Mueller (Webmaster Trends Analyst at Google) recently told Search Engine Journal that you should remove such bad backlinks immediately and then cross your fingers that no permanent damage has been done.

Speedometer page speed. 6. Check the speed of your website Google wants to provide its users with good search results. And according to Google , slow websites do not yield good search results. So make sure you don't have a very slow website. There are a number of useful free photo editor tools that can help you with this: Page Speed ​​Insights Uptrends GTmetrix Do not skip the results of the speed on mobile devices, because more and more people use Google on their mobile phone. That speed is therefore at least as important to Google as the results of the speed on a desktop.



All tools indicate in which areas you can improve the speed of your website . In 95% of the cases, adjusting the image format is number 1. This gives better compression and allows images to be downloaded faster with less data consumption. Does your website now appear to have an excellent loading speed Then it may be that the differences between your website and that of the competitor are so small that the slightly faster loading time of the competing website is the deciding factor for a higher position.