Lifehacks for a selling product card on marketplaces

rabiarahi

How to fill out and design cards and use additional functions of the platforms so that sales grow - recommendations for sellers on marketplaces are shared by Topface Media specialists in the article.
A product card on a marketplace replaces both a showcase and a friendly, ready-to-answer-all-questions sales consultant in the store. It presents the product and plays a decisive role in the user's decision to purchase. In addition, the visual appeal and quality of the card's content determine its position in the search results on the site. Let's figure out how to create a selling product card on a marketplace, taking into account all its functional elements and with examples of card design by sellers on the most popular e-commerce platforms - Ozon and Wildberries.
top marketplaces
Source: Mediascope
First, let's define what we will call a marketplace social media marketing service product card: not only the images and carousel design on the product page, but also all of its structural parts, including texts, a feedback section, and promotional materials.
Types of content on a product card
Let's briefly talk about each type of content on the marketplace card.
Text
The following card elements are filled with text:



description (the main section with text about the product in free form),
characteristics (short information about the qualities of the product, which are selected from a list or filled in manually).
Images
These are product photos that are placed in the carousel block of the card, and also in the “About the product” section if the seller uses rich content in the design.
Video
Videos can be added to the card image carousel, taking into account the requirements and recommendations of a specific marketplace. Videos can also be embedded in the rich content block on Ozon and Wildberries.
Infographics
Sellers can supplement product photos with text blocks, icons, diagrams and tables during the design process before publication, providing important information about the features and advantages of the item. Such useful pictures are infographics.
Product images
The image takes up 90% of the card on the preview in the catalog, and the user's gaze on the marketplace reacts to them first. Creating an attractive and relevant visual design of the product on the card should become a priority for the seller, especially if the appearance of his product is a significant part of its value.