Are online Reviews about my business mostly positive?

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As a consultant, I hear this question a lot from small or medium sized business SMB owners. In the past, without doing anything, they used to have excellent listings on page of Google Search. And could count on a certain percentage of sales coming from that traffic. But now it’s not happening. “Can you fix my SEO?” is a request I often get in various ways. Here are some other variants of the same question. Can you get my business to be on Page of Google? I need more business online. Can you help? Just get me more users coming from Google. My friends say I need better Search Engine Marketing. There is often a misunderstanding of linking SEO to your entire business. That fact is, SEO is only part of equation of how your business is represented online.


There are many other factors to consider. As a business owner who needs help with SEO, here is a pa Guangdong Mobile Number List rtial list of questions you should be REALLY asking yourself about your business. I break this list into categories: Customer Demographics What types of customers are showing interest in my business? Where do my customers hang out online? Where are they from geographically? Online Presence How are customers finding my business online? Am I meeting their expectations?  Am I responding to all reviews? Is my business listed correctly & uniformly across all directory services? Lead Generation Techniques What is the best way to generate leads? Do I have nice path to turn cold leads into warm leads? Landing Page Optimization If a cold lead visits my site, how to I warm them up to the point of purchasing my product?





Do I do everything possible to capture a lead on my website? Do I have a separate landing page for each major product in my business? Does my landing page have a clear title? Does it have a clear call to action CTA? List Building Am I doing everything possible to build an email list? For people on my email list, am I doing enough to keep them engaged? Upsells Do I have a nice upsell path for existing customers? Referrals Are my customers recommending me to their friends? Do I make it ridiculously easy to recommend my business to a friend? Social Presence What Social Networks do my customers hang out? Do I do enough to keep them happy? Can users of each social network easily find my business? Online Advertising Do I need to be advertising Online? Should I do search or display advertising?