Who are you targeting

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That’s why it’s critical for all businesses to identify a unique selling proposition (USP) and use it to guide marketing and sales strategy decisions. For example, one of the many solutions might be to cut prices. 2. Understand and segment your target market Buyer personas are crucial to any marketing strategy, but marketers often forget the real reason why these personas are so important.


They allow us to see things from the customer's perspective and ensure deutschland phone number that what we communicate with them is relevant to their needs. Segmentation should allow you to develop a value proposition that targets the issues and problems your potential customers face. You can use our buyer persona toolkit to help you with this process, or adapt the canvas used in the Lean Startup approach. Strategyzer’s Value Proposition Canvas Model To define your buyer personas, you should ask yourself the following questions: Age, location, occupation.





What problems do they face, and more importantly, how does your company provide them with solutions? How many categories are they divided into? Should you segment your target audience? How are they different from your competitors’ target companies? If so, what to do? Where can you find them? Where do they spend most of their time? Can you connect more easily via social media or Google search? Let’s take a software publisher as an example. Typically, these companies demonstrate the capabilities of their products.