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Beauty brands are constantly pushing the boundaries of creativity in their social media communications. They use various techniques, from tutorials and product reviews, through live broadcasts, Q&A panels, to campaigns based on influencer marketing, interactive challenges and the use of AR possibilities, e.g. virtual dressing rooms or makeup using products. They are always up to date with technological innovations and often create trends in communication in SoMe. Thanks to the use of AI, beauty brands can understand their audiences even better, adapt content to their needs .
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