Goodbye Bread & Butter, goodbye
Tomorrow the latest edition of Bread & Butter starts in Barcelona. Berlin's offer (they say) has been irresistible. I think it's a shame... and this year's promotional campaign, which is based on the copy «Welcome to Barcelona nation. "The nation of fashion." feria bread and butter Is Barcelona losing part of its identity? Unfortunately, I think so. As I have mentioned on occasion, this urban fashion show managed to gathervisitors and 900 exhibitors in 2008. Bread & Butter started in July 2001 in the German city of Cologne thanks to the initiative of 50 brands that dispensed with traditional fairs to give to know their collections. In 2003 he moved to Berlin, and in 2005 he landed in Barcelona. Although in 2007 the organization decided to stay in Barcelona (rather than Berlin), it seems that times are changing. According to La Vanguardia: «The relationship will be interrupted after the celebration of the show that starts tomorrow, as this newspaper has learned. The decision is more part of the commitment that has come from the Berlin mayor's office than in a tiredness of the firm in Barcelona's offer.Sources in the sector have indicated that for the show's owner, leaving the Catalan capital will be a problem both because of the profitability obtained and because of the deep connection that both the show and the exhibitors had established with the city, its climate and its environment. But the offer of an infrastructure as emblematic for Berlin as the Tempelhof airport, which the show will be able to use without any type of impediment Industry Email List in its two editions, has been definitive. The news leaves Barcelona without one of its most emblematic fairs in recent times since B&B had risen to the top spot in urban fashion. The best signallers attend the contest and the sector strictly follows the criteria set out in the show. In fact, the last edition held in July of last year broke all the records of this fair and managed to bring together almost 900 exhibitors and attract nearly 90,000 visitors, an example of the power of Bread & Butter.
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Barcelona, due to its communion with the organization, has resisted the million-dollar offers that have knocked on the door of , the owner of the event, over the years. Offers that each year have given rise to many rumors about the future of the fair in Barcelona. Multiple European cities have courted B&B, but none of them had had the German hook for the organization to be able to use a piece of Berlin's history at the service of urban fashion. An attraction that has finally turned the offers into certainty, as La Vanguardia has learned. At the moment, the management of Bread& Butter has not wanted to comment on the operation, although it does not deny it. The decision of the organization of the B& B is so recent that even on the official website of this fair, as well as in the calendar of events of Fira de Barcelona, there is still the edition of this coming summer that was to be held from 1 to spokesperson for Fira de Barcelona declined to comment.
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