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Another big brand that grew to success was Mint, a well-known personal finance app purchased by Intuit in 2009. At the time, blogging still wasn’t adopted by all businesses, especially not those in industries like finance. However, Mint decided to take a different approach than its competitors. They created the MintLife blog and produced videos, news roundups, and informational tips for personal finance that no one else was doing. This content strategy helped Mint rank high on search engines, all before the app was available to consumers. Wrap Up Content marketing for startups isn’t just a good idea.It’s an essential step to establishing your new brand, gaining audiences, and growing your brand’s presence online. It allows a startup to get ahead of competitors and claim the important digital real estate. Without a strong content strategy plan, your startup France Phone Number Data might be playing catch-up rather than growing organically with content. , check out our recorded webinar on converting with content You’ll learn how to generate more conversations, build better content that converts, and use data to drive your content decisions. If you want to get a head start on content production for your startup, try WriterAccess 14-day free trial. There, you’ll connect with the best writers for your brand and produce outstanding content that drives leads and raises revenue.
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