Google now understands that all these searches
Mean much the same thing, and ranks mostly the same pages for them all. Keep this in mind when creating content. No longer is the aim to rank for just one keyword but to cover a topic in-depth so that Google ranks your page for lots of similar and long-tail keywords. For example, our article about Open Graph meta tags ranks well for hundreds of keywords. Many of these are other ways of searching for the same thing, but some are subtopics like “og:title,” “og url,” and “og:image.” open graph keywords 1 We’re able to rank for all of these keywords because we wrote an in-depth article about the topic, not just about a single keyword. Looking at this report for a top-ranking page about the topic is a good way to understand what subtopics to write about. For instance, say you wanted to write a post about growing asparagus.If you plug the top-ranking page for “growing asparagus” into Ahrefs’ Site Explorer and check the Special Data Organic Keywords report, you see that it’s ranking for these keywords amongst others: how deep to plant asparagus asparagus growing conditions when to plant asparagus best place to plant asparagus how to harvest asparagus how to care for asparagus plants These are all things you’d want to mention to create an in-depth post that gets as much organic traffic as possible. A word of caution, though. Targeting a particular topic doesn’t mean that you should cover absolutely everything related to that topic or go too in-depth. Take this article as an example.
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I could have spent tens of hours researching natural language processing and going deep into the technicalities of semantic search. I didn’t do that because most people don’t care about it. Which brings us to the next point. 2. Assess search intent You can still publish content around a certain topic that doesn’t align with the search intent. Let’s say that you’re a marketing data geek, and you see an opportunity to target the topic, “SEO report.” Naturally, you want to share everything that’s needed to create the best SEO report. So you come up with something like “Use the Power of QUERY to Create the Best SEO Report.” It may indeed be the piece of content that ultimately leads to the best SEO report.
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