After viewing the presentation
use a combination of participant survey data and anecdotal feedback to better select sessions to cover. feel free to abandon your plans to write about the session. Some sessions are actually great, but they don't translate well into posts. There's no need to rush to cover sessions immediately after the event. Much of CMWorld's content is evergreen, so it can be covered year-round. Time-sensitive topics are prioritized for earlier coverage. An effective way to mine topics is to write expert insights from event sessions, says MicheleLinn. CMWorldClick to Tweet This summer, we'll start featuring one Content Marketing World or Intelligent Content Conference session each week on our blog. Possible Opportunity: Is there a gold mine of repurposed information that can be used in a different format 2.Cover vertical markets In the past, we've published posts about specific industry or industry approaches to content marketing. Those posts were too niche-focused and didn't work well, so we made the general decision to go broader. However, as the noise in the content marketing Special Databasespace increases, we are once again experimenting with vertical niche content. Look for a series of posts that cover the key vertical markets where you know your audience lives. We also use input from experts presenting industry labs on these vertical markets at Content Marketing World. Possible Opportunity: Is there a niche topic you can delve into that might be right for your audience now, even if it was too narrow a few years ago How can you differentiate the subject matter of your content while remaining relevant to your core audience MicheleLinn are there any content niches you can delve into now that might have been too narrow a few years ago Click to Tweet 3. Reach out to your readers Readers are always at the forefront of what we do, but we can sometimes get stuck in the rut of clinging to assumptions and beliefs from years ago. And while we're all having conversations with our community, especially through Twitter chats CMWorld, we're sure there's a process in place to take all of these insights and share them with our editorial teams in a more formal and sensitive way. there is no. . That's why we're launching a more formal reader survey this summer.
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We love talking to our readers, so if you have time, especially if you're a marketer working for a big brand, we'd love to connect with you. If you would like to participate in our reader survey, please tweet us michelelinn or send us a message on LinkedIn. Possible Opportunity: When was the last time you spoke to an audience member in person, on the phone, or in a survey Are you making assumptions about your audience and their content needs based on old assumptions, conversations, or even personal observations What steps can you take to continually learn about your audience Hand-picked, relevant content: Do you want engaging and authentic content Unleash the power of conversation 4. Simplify your podcast show notes Another way we're experimenting with content is with weekly podcast show notes. There are over 180 episodes, usually using
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