The foundation of your website Certain basic functions are indispensable part...
This is where website marketing comes into play. Aimed at increasing the reach , conversation rate and increased performance of the website , the aim is to increase company profits. The website becomes the core of your marketing philosophy and the foundation of all inbound marketing strategies . Because ultimately (as in the inbound methodology ) the focus is on the customer – you want to inspire them and win them over. And a highly optimized, targeted and customer-oriented website contributes to this. This content is necessary for effective website marketing How well a website “sells” depends largely on five factors: content, navigation, wording, design and usability .They influence your traffic , your conversions, the bounce rate and the length of the visit. But website marketing would not be part of the inbound methodology if there were not solutions with which you could optimize the customer orientation of a Phone Number company website and influence the factors positively. In online marketing, a distinction is made between the categories “need-to-have”, “good-to-have” and “nice-to-have”. Need-to-have: These basics must be met under all circumstances so that your website does not drown in the online sea. To meet these requirements, ask yourself the following questions: Is it clear to the visitor on every subpage which organization it is? Is the content and focus of the website clear and targeted?
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Can the visitor access the homepage from any subpage ? Does the website have a perfect loading time of a maximum of three seconds? Does the website have a consistent design and an intuitive and logical structure? Does it have a search function ? Keyword Responsive Design : Does your website always display optimally on different mobile devices ? Does the “About Us” page describe the organization? Does the contact page have all the information necessary to contact the company through the desired channels? Does the site have an imprint ? Good-to-have:
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