Insufficient or imprecise definition of the subject of the contract
This year we had to review recommendations across all accounts and selectively apply recommendations to maintain or improve your campaign profitability. An uncritical establishment would blindly apply the advice as the easiest and fastest thing to do. A discerning agency understands your business goals and applies recommendations only when relevant. We do have the right to say no to Google when suggesting strategies that are not suitable for our clients. But looking at how well your campaign is optimized Scores and recommendations have become part of the monthly management process.If you manage your own advertising we encourage you to review the suggestions on a monthly basis even if you choose not to apply them. Automatically apply ad suggestions. If you let your account run unrestricted will start writing ads for you. These are called Ad Suggestions and are automatically photo retouching applied after 10 days unless you tell them not to. It's extremely rare for an automatically applied ad extension to outperform an ad you created yourself. You know your audience, your market, and the questions your customers typically ask. Google knows nothing about it. Google may be better at bid management than you are but you are better at ad creation than Google.
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We're not entirely against advertising advice. Be sure to test them. But don't leave your account unattended only to find out that ads are being automatically applied that you would never have written yourself. Regular text ads are disappearing. When you create a new ad in a search campaign you will now only see the option to create a responsive search or call ad. Call ads only appear on mobile devices Relatively limited use case I can't remember the last time I made an ad. So now the only real option is responsive search ads. Note that regular text ads will still exist and none of your ads will disappear. You can still create regular text ads using the offline editor tool. But the option to create new text ads will soon disappear. Responsive search ads. You can enter up to ad titles and ad descriptions in a responsive search ad.
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